Product Development & Innovation

Origin Technologies Limited, manufacturer of Pogo safety camera warning systems, has always been the foremost player in its sector in terms of product design, development and technological innovation. Our game plan is relatively simple: to continually develop ground breaking and state of the art new products, keeping ahead of competitive products at all times, and to offer our users the best designed, best quality, most reliable and most durable products available, together with the most accurate and up to date safety camera database. Origin prides itself on conceiving, designing and manufacturing the most innovative products available in its sector; indeed, Origin is probably the class leading company in its market sector in terms of product development. 

Unlike most of our competitors, our products aren’t bought “off the shelf” from far eastern suppliers and rebranded; Instead, Pogo GPS-based safety camera warning systems are developed in-house, with custom designed hardware, custom designed operating software (link – PogoSoft Operating System) and a custom designed, highly intuitive user interface.

The fact that Origin Technologies Limited has been granted more patents in the UK and around the world than any direct competitors reinforces the fact that the Company takes product innovation very seriously. Click here for more information on Origin’s patents

Can you imagine how difficult your life would become without a driving licence? Why take the risk? You should drive with the best licence protection system available – a Pogo system.

Product History

Origin has been designing GPS-based safety camera warning systems since 1999 – longer than any other company in the world. Origin launched its first GPS-based camera location system, Origin blue i, at the Scottish Motor Show in November 2001 and the product went on sale in December 2001. The product won several awards including a 5* rating in Auto Express, the UK's best selling weekly car magazine.

Origin's second product release was the highly regarded Origin b2. This multi-award winning product won a 5* rating in Auto Express, together with the highly coveted Best Buy accreditation. It also won a Product Honours Award from Auto Express in 2004 as Best Speed Camera Locator.

In March 2007, Origin rebranded its product line-up, replacing the Origin brand name with “Pogo”. Consumer research conducted prior to the change revealed that both Origin b2 users and non users preferred the Pogo brand name to the Origin brand name; it was felt to be more confident, bolder, fresher, more memorable and more consumer friendly. Furthermore, the Pogo name was thought to be more in keeping with a brand which was expected to deliver high-end, innovative and market leading product solutions.

In 2007 Origin launched Pogo Alert, the successor to Origin b2. Pogo Alert was another well received and highly regarded Origin product launch; it was awarded the ICE Gold Award in both 2007 and 2008. This is a particularly significant achievement as the award is voted for by retailers and industry experts, who should be able to recognise a good product!

2007 also saw the launch of Pogo Drive, Origin’s first foray into the highly competitive satellite navigation market. Pogo Drive combined sleek design, a colour touch screen, a superb, custom designed user interface with full western Europe mapping and 7 digit UK postcode search; and, as one would expect from one of the world’s leading manufacturers of GPS-based safety camera warning systems, Pogo Drive provided superb safety camera warnings! Although Pogo Drive was well received (in July 2008, the Daily Express wrote that it was “…one of the best… a bargain”) in 2010 Origin took the strategic decision to discontinue Pogo Drive and concentrate solely on the development of innovative, ground breaking and market leading safety camera warning systems.

In 2010, Origin launched Pogo Alert+ to replace Pogo Alert; in many ways, Pogo Alert+ is the true successor to the highly regarded and much missed Origin b2. Click here for more information on Pogo Alert+.

Why risk your licence by driving without the best safety camera warning system available – a Pogo system.